Gaining Insights from Old Catalogs

2022.7.22
Other

Goals

For UNION, our catalogs are an important tool to communicate our company’s ideas.

This year we launched an initiative to collect as many catalogs as possible.

One can clearly see that these catalogs have been lovingly used by our customers over the years, as the catalogs are covered in folded bookmarks and sticky notes. We intend to review these old catalogs to see the customers perspective and use them to inspire our next ideas.

Once completed, the catalogs will go through a disposal process and then be properly recycled.